The Anambra State Signage and Advertisement Agency (ANSAA) has unveiled comprehensive Out-of-Home Promotions and Visual Campaign Guidelines ahead of the 2027 General Elections in the state, including approved permit fees for political parties and candidates.
The guidelines were officially presented during a press briefing held on Friday at the agency’s headquarters in Awka.
Speaking during the briefing, the management of ANSAA said the initiative was aimed at ensuring orderly, peaceful, safe and lawful political campaigns across Anambra State, especially as the Independent National Electoral Commission (INEC) prepares to lift the ban on political campaigns nationwide.
The agency commended political parties and aspirants for the peaceful conduct of their internal activities so far and urged them to sustain the atmosphere of maturity and civility throughout the electioneering period.
ANSAA reiterated that it remains the statutory body established by the Anambra State Government in 2010 to regulate outdoor advertising structures, signage and visual promotional activities across the state.
According to the agency, all political parties, candidates and support groups intending to engage in outdoor campaigns must obtain mandatory permits before deploying campaign materials or organising rallies and other promotional activities.
The agency explained that the permits are intended to prevent visual pollution, protect public infrastructure, maintain environmental aesthetics and ensure fairness in access to advertising spaces.
Under the approved fee structure released by the agency, presidential candidates are to pay ₦50 million, senatorial candidates ₦20 million, House of Representatives candidates ₦5 million, while candidates contesting for seats in the Anambra State House of Assembly are expected to pay ₦1.5 million.
Similarly, local government chairmanship candidates are to pay ₦2.5 million, while councillorship candidates will pay ₦100,000.
ANSAA stated that the permits would cover the deployment of campaign materials and activities such as posters, banners, branded vehicles, public address systems, fliers, buntings, campaign booths, rallies, T-shirts, caps and other outdoor promotional materials within approved locations across the state.
The agency further stressed that all campaign advertisements intended for public display must first receive approval from the Advertising Regulatory Council of Nigeria (ARCON) before deployment.
It warned political actors against the destruction or defacement of opponents’ campaign materials, describing such acts as unlawful and inconsistent with democratic principles.
ANSAA also prohibited the indiscriminate pasting of posters on public buildings, bridges, flyovers, road signs, drainage systems, schools, hospitals and other restricted public infrastructure.
The agency noted that only duly licensed advertising practitioners registered with ARCON and authorised by ANSAA would be permitted to erect billboards and advertisement structures in the state.
It warned that enforcement teams would monitor compliance throughout the campaign season, adding that violators of the regulations would face sanctions in line with extant laws.
The agency urged politicians, supporters and residents to view the election as a democratic process rather than a “do-or-die affair,” calling on all stakeholders to embrace peace, mutual respect and civility during the electoral process.
ANSAA also appealed to media organisations and practitioners to support efforts aimed at maintaining a professional and orderly campaign environment across Anambra State.